Saxenhof

How Saxenhof boosted conversions with GlobalSEO.ai

The Rhöner Botschaft, home to the luxurious Saxenhof Hotel, is a hidden gem in the German state of Thuringia. Known for its 37 exquisite rooms, luxury apartments, and a Michelin-starred restaurant, the hotel already attracts international guests. However, a closer look at their analytics revealed an opportunity: English- and French-speaking visitors made up the majority of their international clientele.

To offer these guests a more personalized experience—and improve their website's visibility—Saxenhof turned to GlobalSEO.ai for a multilingual solution.

Why multilingual SEO matters

When guests search online, they often use their native language. For example, a French traveler is more likely to search for “hôtel de luxe Allemagne” rather than “luxury hotel Germany.” Google, in turn, prefers to show results in the searcher's native language.

By translating their website into English and French, Saxenhof didn’t just create a better experience for international users—it also improved their search engine optimization (SEO). This made it easier for guests to find the hotel when searching in their own language.

Why Saxenhof chose GlobalSEO.ai

Saxenhof wanted a solution that not only provided accurate translations but also ensured their website would rank better on Google for international audiences. Here’s why GlobalSEO.ai stood out:

1. SEO-focused translations:
   GlobalSEO’s advanced AI translations are designed to help websites rank higher in search results. By translating not just the text but also the metadata and structural context, Saxenhof’s site became more accessible to English- and French-speaking users on Google.
2. Localized search impact:
   With the website now available in French and English, Saxenhof experienced a clear spike in organic searches from these regions. This visibility increase directly led to more bookings.
3. Automated and seamless integration:
   The translation process was effortless. GlobalSEO automatically localized the site using a subdomain method, ensuring that translated pages were indexed separately for each language.

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The results

After integrating GlobalSEO.ai, Saxenhof achieved incredible results:

📈 +11% increase in conversion rates: Guests now felt more confident booking directly from the site, thanks to their native-language experience.
🌐 Spiked organic searches: Data from Google Search Console confirmed a significant boost in visibility among English- and French-speaking users.
🎯 Personalized guest experience: The tailored, multilingual website enhanced Saxenhof’s reputation for world-class hospitality.

A personalized touch for global guests

By partnering with GlobalSEO.ai, Saxenhof delivered an unforgettable online experience for international guests. The improved website not only made the hotel easier to discover but also built trust, leading to a measurable impact on bookings.

Ready to tailor your website for a global audience?

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